Market & Pricing

Two artefacts on one page. Market sizing decomposes the SG SME ESOP opportunity into TAM (every Singapore SME with at least one director), SAM (those with a meaningful headcount and equity-relevant cap structure), and SOM (the wedge Elitez can plausibly capture in three years given current GTM motion). The pricing strategy half profiles the buyer personas, surfaces willingness-to-pay bands derived from competitor price points and grant subsidies, and recommends the three pricing tiers that map to the buyer set. Cross-link to competitors, whitespace, design audit, the printable report, or the parent scheme rules.